TeachAudio

Pr!: A Social History of Spin [Audiobook] download free by Stuart Ewen

Pr!: A Social History of Spin Audiobook download free by Stuart Ewen
  • Listen audiobook: Pr!: A Social History of Spin
  • Author: Stuart Ewen
  • Release date: 1998/9/7
  • Publisher: INGRAM PUBLISHER SERVICES US
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780465061792
  • Rating: 7.61 of 10
  • Votes: 400
  • Review by: Delilah Mckay
  • Review rating: 8.57 of 10
  • Review Date: 2018/11/16
  • Duration: 6H19M44S in 256 kbps (99.2 MB)
  • Date of creation of the audiobook: 2018-08-25
  • You can listen to this audiobook in formats: MPEG4, MP3, MPEG-4 DST, FLAC, TTA, WMA, WAV (compression ZIP, CBR, RAR, CBZ)
  • Total pages original book: 496
  • Includes a PDF summary of 45 pages
  • Duration of the summary (audio): 34M42S (9 MB)
  • Description or summary of the audiobook: The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labour, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses. The crowd is now in the saddle,' warned Ivy Lee, one of America's first corporate public relations men. The people now rule. We have substituted for the divine right of kings, the divine right of the multitude.' Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about the ideas that inspired the strategies of public relations specialists the growing use of images as tools of persuasion and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners,from Edward Bernays to George Gallup,exploring some of the most significant campaigns to mould the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.
  • Other categories, genre or collection: Media Studies, Public Relations, Social & Cultural History
  • Download servers: FileServe, Google Drive, MEGA, BitShare, pyget. Compressed in ZIP, CBR, RAR, CBZ
  • Format: Paperback
  • Approximate value: 23.83 USD
  • Dimensions: 154x228x36mm
  • Weight: 694g
  • Printed by: BASIC BOOKS
  • Published in: New York, United States

Download audiobook in:



Option 0

Option 1

Option 2

Option 3

Option 4

Option 5

Categories: 1998, English, Business, Finance and Law
Vote:
Rigorous Reading: 5 Access Points for Comprehending Complex Texts
Environmental Systems and Societies for the ib Diploma Study and Revision Guide: Second Edition

More audiobooks of the genre or collection Business, Finance and Law

‹ ›

More audiobooks of 1998

‹ ›

More audiobooks in language English

‹ ›
Genres
Teaching Resources and Education Business, Finance and Law
Years
2006 2001 2017 1995 1991 1992 1989 2005
Languages
Not Available Spanish French English Polish
Authors
Harvard Business Review Sara Wernham Ruth Culham Michael Fullan Kaplan Test Prep Kumon Publishing
Publishers
MIT PRESS LTD CENGAGE LEARNING, INC STENHOUSE PUBLISHERS THAMES & HUDSON LTD