Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets [Audiobook] download free by Geoffrey A. Moore
- Listen audiobook: Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
- Author: Geoffrey A. Moore
- Release date: 2005/7/21
- Publisher: HARPERCOLLINS PUBLISHERS INC
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780060745813
- Rating: 7.34 of 10
- Votes: 809
- Review by: Leanna Bowen
- Review rating: 7.87 of 10
- Review Date: 2018/10/7
- Duration: 3H25M49S in 256 kbps (54.4 MB)
- Date of creation of the audiobook: 2018-07-30
- You can listen to this audiobook in formats: MPEG4, TTA, WMA, MP3, WAV, FLAC (compression TZO, TAR.GZ, ZIP, ISO, RAR, RPM, TAR)
- Total pages original book: 272
- Includes a PDF summary of 21 pages
- Duration of the summary (audio): 16M (4.2 MB)
- Description or summary of the audiobook: In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.Once a product 'crosses the chasm' it is faced with the 'tornado,' a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
- Other categories, genre or collection: Management & Management Techniques, Sales & Marketing, Business & Management
- Download servers: Turbobit.net, Lufi, Google Drive, Krakenfiles, 4Shared, Hotfile, Microsoft OneDrive, MEGA, BitShare, Mediafire. Compressed in TZO, TAR.GZ, ZIP, ISO, RAR, RPM, TAR
- Format: Paperback
- Approximate value: 12.76 USD
- Dimensions: 135x203x16mm
- Weight: 227g
- Printed by: HarperBusiness
- Published in: New York, United States
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