The Copywriter'S Handbook [Audiobook] download free by Robert W. Bly
- Listen audiobook: The Copywriter'S Handbook
- Author: Robert W. Bly
- Release date: 2006/3/20
- Publisher: HENRY HOLT & COMPANY INC
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780805078046
- Rating: 9.7 of 10
- Votes: 160
- Review by: Mammie Gibson
- Review rating: 8.36 of 10
- Review Date: 2018/9/30
- Duration: 5H15M6S in 256 kbps (83.2 MB)
- Date of creation of the audiobook: 2018-07-04
- You can listen to this audiobook in formats: WAV, FLAC, MP3, AIFF, WMA, MPEG4, MPC (compression TAR.GZ, RAR, TAR.Z, ZIP)
- Total pages original book: 416
- Includes a PDF summary of 47 pages
- Duration of the summary (audio): 37M10S (9.4 MB)
- Description or summary of the audiobook: The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed are: - eight headlines that work-and how to use them- eleven ways to make your copy more readable- fifteen ways to open a sales letter- the nine characteristics of successful print ads- how to build a successful freelance copywriting practice- fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.'I don't know a single copywriter whose work would not be improved by reading this book.' -David Ogilvy
- Other categories, genre or collection: Writing & Editing Guides, Business Communication & Presentation, Advertising, Creative Writing & Creative Writing Guides
- Download servers: Torrent, FileServe, MEGA, Hotfile, Sync.com, EasyBytez. Compressed in TAR.GZ, RAR, TAR.Z, ZIP
- Format: Paperback
- Approximate value: 20.69 USD
- Dimensions: 139x209x18.54mm
- Weight: 338g
- Printed by: Owl Books,U.S.
- Published in: New York, United States
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