You can listen to this audiobook in formats: WMA, MPEG4, AU, FLAC, WAV, MP3 (compression RAR, ALZ, ZIP, LZMA)
Total pages original book: 288
Includes a PDF summary of 31 pages
Duration of the summary (audio): 23M12S (6.2 MB)
Description or summary of the audiobook: Futuretainment offers a fresh approach to the role of the entertainment industry within the contemporary world of digital media. It looks at how the proliferation of concepts such as MySpace, YouTube, iTunes and Google, to name but a few, have come to dominate over previous channels of marketing and communication. Today, the consumers set the rules, assuming the role of business professionals themselves and thus transforming the entertainment industry. This book will be a business-minded examination of the evolving trends in media, how they will affect businesses and how to plan for a future that revolves increasingly around the demands of the consumer. It will also offer an `insight' at the end of each chapter, which will act as a concise synopsis of the practicalities discussed in that chapter.
Other categories, genre or collection: Media Studies, Impact Of Science & Technology On Society, E-commerce: Business Aspects, Teaching Resources & Education
Download servers: Microsoft OneDrive, FreakShare, Google Drive, Mediafire, FileRio. Compressed in RAR, ALZ, ZIP, LZMA