Basics Advertising 02: Art Direction [Audiobook] download free by Nik Mahon
- Listen audiobook: Basics Advertising 02: Art Direction
- Author: Nik Mahon
- Release date: 2010/2/27
- Publisher: BLOOMSBURY PUBLISHING PLC
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9782940411214
- Rating: 8.19 of 10
- Votes: 94
- Review by: Emerson Juarez
- Review rating: 7.29 of 10
- Review Date: 2018/9/22
- Duration: 2H16M52S in 256 kbps (36.8 MB)
- Date of creation of the audiobook: 2018-09-25
- You can listen to this audiobook in formats: WMA Lossless, MPEG-4 DST, MP3, FLAC, MPEG4, WAV, Vorbis, WMA (compression CPIO, LZO, RAR, AZW, ZIP, TGZ, ARJ)
- Total pages original book: 184
- Includes a PDF summary of 17 pages
- Duration of the summary (audio): 11M54S (3.4 MB)
- Description or summary of the audiobook: 'Basics Advertising: Art Direction' is a comprehensive guide to the role of the art director. It examines the key techniques, approaches and secrets involved in the development of creative advertising concepts. The book emphasises the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It examines the process of visualising and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realise these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
- Other categories, genre or collection: Advertising, Graphic Design
- Download servers: 4Shared, Torrent, Microsoft OneDrive, FileServe, Load.to, Google Drive, Uploaded, Hotfile, Racaty, Hightail. Compressed in CPIO, LZO, RAR, AZW, ZIP, TGZ, ARJ
- Format: Paperback
- Approximate value: 29.41 USD
- Dimensions: 165.1x231.65x16.51mm
- Weight: 550g
- Printed by: AVA Publishing SA
- Published in: Lausanne, Switzerland
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