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Marketing 3.0: From Products to Customers to the Human Spirit [Audiobook] download free by Philip Kotler

Marketing 3.0: From Products to Customers to the Human Spirit Audiobook download free by Philip Kotler
  • Listen audiobook: Marketing 3.0: From Products to Customers to the Human Spirit
  • Author: Philip Kotler
  • Release date: 2010/8/19
  • Publisher: JOHN WILEY AND SONS LTD
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780470598825
  • Rating: 9.97 of 10
  • Votes: 792
  • Review by: Luciano Warren
  • Review rating: 7.68 of 10
  • Review Date: 2018/11/2
  • Duration: 2H32M50S in 256 kbps (41.6 MB)
  • Date of creation of the audiobook: 2018-09-09
  • You can listen to this audiobook in formats: AIFF, WMA, MP4, MPEG4, WAV, FLAC, MP3 (compression RAR, TAR.XZ, GZ, ZIP, XZ)
  • Total pages original book: 208
  • Includes a PDF summary of 16 pages
  • Duration of the summary (audio): 12M3S (3.2 MB)
  • Description or summary of the audiobook: Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his '4 P's of Marketing' In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
  • Other categories, genre or collection: Sales & Marketing
  • Download servers: Dropbox, Send U It, Koofr, BitShare, Google Drive, Torrent, 4Shared, FileServe. Compressed in RAR, TAR.XZ, GZ, ZIP, XZ
  • Format: Hardback
  • Approximate value: 20.30 USD
  • Dimensions: 162x229x21mm
  • Weight: 378g
  • Printed by: John Wiley & Sons Ltd
  • Published in: Chichester, United Kingdom

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Categories: 2010, English, Business, Finance and Law
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