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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management [Audiobook] download free by Gordon S. Linoff

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management Audiobook download free by Gordon S. Linoff
  • Listen audiobook: Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
  • Author: Gordon S. Linoff
  • Release date: 2011/7/30
  • Publisher: JOHN WILEY AND SONS LTD
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780470650936
  • Rating: 7.11 of 10
  • Votes: 323
  • Review by: Ayaan Coulter
  • Review rating: 9.19 of 10
  • Review Date: 2018/9/30
  • Duration: 11H4M8S in 256 kbps (177.6 MB)
  • Date of creation of the audiobook: 2018-08-25
  • You can listen to this audiobook in formats: WAV, MPEG4, FLAC, AC3, MPC, MPEG-4 DST, WMA, MP3 (compression DEB, BZ, ARJ, AZW4, ZIP, RAR)
  • Total pages original book: 888
  • Includes a PDF summary of 78 pages
  • Duration of the summary (audio): 58M36S (15.6 MB)
  • Description or summary of the audiobook: The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition more than 50% new and revised is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company. Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more Provides best practices for performing data mining using simple tools such as Excel Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.
  • Other categories, genre or collection: Data Mining, Sales & Marketing
  • Download servers: Google Drive, FreakShare, FileRio, Dropbox, BitShare, DelaFil, FileServe, Microsoft OneDrive, ge.tt. Compressed in DEB, BZ, ARJ, AZW4, ZIP, RAR
  • Format: Paperback
  • Approximate value: 46.08 USD
  • Dimensions: 190x235x44mm
  • Weight: 1,182g
  • Printed by: John Wiley & Sons Ltd
  • Published in: Chichester, United Kingdom

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Publishers
JOHN WILEY & SONS AUSTRALIA LTD CORNERSTONE HEINEMANN EDUCATIONAL BOOKS HOUGHTON MIFFLIN TAYLOR & FRANCIS LTD SCHOLASTIC TEACHING RESOURCES ORION PUBLISHING CO
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