The 22 Immutable Laws of Branding [Audiobook] download free by Al Ries

The 22 Immutable Laws of Branding Audiobook download free by Al Ries
  • Listen audiobook: The 22 Immutable Laws of Branding
  • Author: Al Ries
  • Release date: 2012/7/13
  • Publisher: PROFILE BOOKS LTD
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781861976055
  • Rating: 9.95 of 10
  • Votes: 115
  • Review by: Rayna Donovan
  • Review rating: 8.02 of 10
  • Review Date: 2018/11/14
  • Duration: 2H27M55S in 256 kbps (38.4 MB)
  • Date of creation of the audiobook: 2018-08-09
  • You can listen to this audiobook in formats: FLAC, Vorbis, WMA, MPEG4, MP3, WAV (compression RAR, JAR, EML, ZIP, AZW4)
  • Total pages original book: 192
  • Includes a PDF summary of 22 pages
  • Duration of the summary (audio): 15M4S (4.4 MB)
  • Description or summary of the audiobook: Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind of the consumer The Law of Fellowship In order to build the category, a brand should welcome other brands World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.
  • Other categories, genre or collection: Sales & Marketing, Advice On Careers & Achieving Success, Market Research, Business Strategy, Advertising, Business & Management
  • Download servers: MEGA, Uploaded, Your Bittorrent, Dropbox, Google Drive. Compressed in RAR, JAR, EML, ZIP, AZW4
  • Format: Paperback
  • Approximate value: 9.25 USD
  • Dimensions: 130.05x197.1x12.95mm
  • Weight: 135g
  • Printed by: Not Available
  • Published in: London, United Kingdom

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