Brand Thinking and Other Noble Pursuits [Audiobook] download free by Debbie Millman
- Listen audiobook: Brand Thinking and Other Noble Pursuits
- Author: Debbie Millman
- Release date: 2013/3/6
- Publisher: SKYHORSE PUBLISHING
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9781621532477
- Rating: 9.99 of 10
- Votes: 804
- Review by: Griffin Benoit
- Review rating: 9.05 of 10
- Review Date: 2018/11/19
- Duration: 4H7M51S in 256 kbps (67.2 MB)
- Date of creation of the audiobook: 2018-08-27
- You can listen to this audiobook in formats: WMA, WAV, MP3, MPEG4, Musepack, FLAC, MP4 (compression RAR, BZ2, ZIP, AZW3, 7Z)
- Total pages original book: 336
- Includes a PDF summary of 39 pages
- Duration of the summary (audio): 29M4S (7.8 MB)
- Description or summary of the audiobook: The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect? For those of us who grapple with these questions on a daily basis, Brand Thinking and Other Noble Pursuits elevates the discussion to the level of revelation. Each chapter is an extensive dialogue between Debbie Millman, herself a design visionary, and a different leader in the field. By asking questions deeply informed by her own expertise, Millman coaxes lucid, prescient answers from twenty-two interview subjects, among them Malcolm Gladwell, Tom Peters, Seth Godin, and godfather of modern branding Wally Olins. This engaging and enlightening book is an unprecedented forum on the state of modern branding and how companies and consumers can best understand the behavior behind why we brand and why we buy.
- Other categories, genre or collection: Graphic Design, Illustration & Commercial Art, Sales & Marketing, Advertising
- Download servers: Dropbox, 4Shared, FileServe, FilePup.net, SendSpace, BitShare. Compressed in RAR, BZ2, ZIP, AZW3, 7Z
- Format: Paperback
- Approximate value: 23.80 USD
- Dimensions: 153x229x25.4mm
- Weight: 397g
- Printed by: Allworth Press,U.S.
- Published in: New York, United States
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