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Marketing and Managing Tourism Destinations [Audiobook] download free by Alastair M. Morrison

Marketing and Managing Tourism Destinations Audiobook download free by Alastair M. Morrison
  • Listen audiobook: Marketing and Managing Tourism Destinations
  • Author: Alastair M. Morrison
  • Release date: 2013/3/13
  • Publisher: TAYLOR & FRANCIS LTD
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780415672504
  • Rating: 9.11 of 10
  • Votes: 144
  • Review by: Travis Shepard
  • Review rating: 8.1 of 10
  • Review Date: 2018/11/16
  • Duration: 7H32M7S in 256 kbps (119.6 MB)
  • Date of creation of the audiobook: 2018-08-24
  • You can listen to this audiobook in formats: OPUS, FLAC, MPEG-4 SLS, WAV, WMA, MPEG4, TTA, MP3 (compression RAR, 7Z, AZW3, ZIP)
  • Total pages original book: 598
  • Includes a PDF summary of 55 pages
  • Duration of the summary (audio): 42M16S (11 MB)
  • Description or summary of the audiobook: Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). A unique systematic model to manage and market destinations.Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
  • Other categories, genre or collection: Geography Books, Tourism Industry, Management & Management Techniques, Distributive Industries, Business Travel, Guidebooks, Sales & Marketing
  • Download servers: Microsoft OneDrive, Mediafire, Hotfile, MEGA, Filedropper, Torrent, JustBeamit. Compressed in RAR, 7Z, AZW3, ZIP
  • Format: Paperback
  • Approximate value: 71.30 USD
  • Dimensions: 171x248x35.56mm
  • Weight: 1,111g
  • Printed by: ROUTLEDGE
  • Published in: London, United Kingdom

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Categories: 2013, English, Business, Finance and Law
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