Neuromarketing for Dummies [Audiobook] download free by Stephen J. Genco
- Listen audiobook: Neuromarketing for Dummies
- Author: Stephen J. Genco
- Release date: 2013/8/21
- Publisher: JOHN WILEY & SONS INC
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9781118518588
- Rating: 9.24 of 10
- Votes: 587
- Review by: Paityn Clayton
- Review rating: 9.95 of 10
- Review Date: 2018/11/24
- Duration: 4H45M48S in 256 kbps (76.8 MB)
- Date of creation of the audiobook: 2018-09-25
- You can listen to this audiobook in formats: WMA, MPEG4, FLAC, MP3, WAV, AAC, AIFF (compression RAR, AZW3, TZO, ZIP, CBR, LZ, AZW)
- Total pages original book: 384
- Includes a PDF summary of 46 pages
- Duration of the summary (audio): 33M54S (9.2 MB)
- Description or summary of the audiobook: Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include:How neuromarketing worksInsights from the latest neuromarketing researchHow to apply neuromarketing strategies to any level of advertising or marketing, on any budgetPractical techniques to help your customers develop bonds with your products and servicesThe ethics of neuromarketingNeuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.
- Other categories, genre or collection: Business & Management, Sales & Marketing, Market Research
- Download servers: Hightail, BitShare, Microsoft OneDrive, Seafile, Dropbox, 4Shared. Compressed in RAR, AZW3, TZO, ZIP, CBR, LZ, AZW
- Format: Paperback
- Approximate value: 20.40 USD
- Dimensions: 188x234x21mm
- Weight: 538g
- Printed by: Not Available
- Published in: New York, United States
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