The Advertising Effect: How to Change Behaviour [Audiobook] download free by Adam Ferrier
- Listen audiobook: The Advertising Effect: How to Change Behaviour
- Author: Adam Ferrier
- Release date: 2014/10/14
- Publisher: OXFORD UNIVERSITY PRESS AUSTRALIA
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780195593921
- Rating: 7.1 of 10
- Votes: 572
- Review by: Selah Obrien
- Review rating: 9.59 of 10
- Review Date: 2018/11/27
- Duration: 2H59M11S in 256 kbps (48 MB)
- Date of creation of the audiobook: 2018-08-06
- You can listen to this audiobook in formats: Vorbis, MP3, AC3, WAV, WMA, FLAC, MPEG4 (compression AZW, RZ, RAR, TBZ2, ZIP, CHM, TAR.Z)
- Total pages original book: 240
- Includes a PDF summary of 20 pages
- Duration of the summary (audio): 14M57S (4 MB)
- Description or summary of the audiobook: Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award-winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.Read Adam Ferrier's Q&A with Marketing magazineWeblinks from The Advertising Effect
- Other categories, genre or collection: Market Research, Advertising, Sales & Marketing
- Download servers: Uploaded, 4Shared, Google Drive, Box, Microsoft OneDrive, MEGA, Torrentz2, FileServe, S42Transfer, Torrent. Compressed in AZW, RZ, RAR, TBZ2, ZIP, CHM, TAR.Z
- Format: Paperback
- Approximate value: 30.18 USD
- Dimensions: 156x229x13mm
- Weight: 348g
- Printed by: OUP Australia and New Zealand
- Published in: Melbourne, Australia
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