The Designing for Growth Field Book: A Step-By-Step Project Guide [Audiobook] download free by Jeanne Liedtka

Listen audiobook: The Designing for Growth Field Book: A Step-By-Step Project Guide
Author: Jeanne Liedtka
Release date: 2014/4/26
Publisher: COLUMBIA UNIVERSITY PRESS
Language: English
Genre or Collection: Business, Finance and Law
ISBN: 9780231164672
Rating: 7.42 of 10
Votes: 881
Review by: Keaton Fitch
Review rating: 8.38 of 10
Review Date: 2018/11/3
Duration: 1H47M4S in 256 kbps (28.8 MB)
Date of creation of the audiobook: 2018-08-16
You can listen to this audiobook in formats: WMA, MP3, FLAC, MPEG-4 DST, WAV, MPEG4, MPEG-4 SLS (compression DEB, ZIP, RAR, BZ2)
Total pages original book: 144
Includes a PDF summary of 11 pages
Duration of the summary (audio): 6M46S (2.2 MB)
Description or summary of the audiobook: In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach. The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers-from direct observation to journey mapping, storytelling, and storyboarding-that power the design thinking process and help businesses align around a project to realize its full potential.
Other categories, genre or collection: Management Decision Making, Business Strategy, Business Innovation, Project Management, Research & Development Management, Product Design, Finance & Accounting, Management & Management Techniques, Entrepreneurship
Download servers: 1fichier, Dropbox, Microsoft OneDrive, Hotfile, Torrent, Casebox. Compressed in DEB, ZIP, RAR, BZ2
Format: Paperback
Approximate value: 20.62 USD
Dimensions: 216x216x15.24mm
Weight: 408.23g
Printed by: Not Available
Published in: New York, United States