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The Challenger Sale: How to Take Control of the Customer Conversation [Audiobook] download free by Matthew Dixon

The Challenger Sale: How to Take Control of the Customer Conversation Audiobook download free by Matthew Dixon
  • Listen audiobook: The Challenger Sale: How to Take Control of the Customer Conversation
  • Author: Matthew Dixon
  • Release date: 2015/5/31
  • Publisher: PENGUIN BOOKS LTD
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780670922857
  • Rating: 8.78 of 10
  • Votes: 145
  • Review by: Jaliyah Griffiths
  • Review rating: 9.48 of 10
  • Review Date: 2018/9/1
  • Duration: 2H57M22S in 256 kbps (48 MB)
  • Date of creation of the audiobook: 2018-07-19
  • You can listen to this audiobook in formats: MP3, FLAC, WAV, MPEG4, WavPack, WMA, AIFF (compression ZIP, ARC, ACE, RAR, DEB)
  • Total pages original book: 240
  • Includes a PDF summary of 25 pages
  • Duration of the summary (audio): 17M21S (5 MB)
  • Description or summary of the audiobook: THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDIn The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge themWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. And what they discovered may be the biggest shock to conventional sales wisdom in decades.The Challenger Sale argues that classic relationship-building is the wrong approach. Every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average performance, only one - the Challenger - delivers consistently high performance.Instead of bludgeoning customers with facts and features, Challengers approach customers with insights about how they can save or make money. They tailor their message to the customer's specific needs. They are assertive, pushing back when necessary and taking control of the sale.Any sales rep, once equipped with the right tools, can drive higher levels of customer loyalty and, ultimately, greater growth.Matthew Dixon and Brent Adamson are managing directors with CEB's Sales Executive Council in Washington, D.C.www.executiveboard.comwww.thechallengersale.com
  • Other categories, genre or collection: Sales & Marketing, Sales & Marketing Management, Advice On Careers & Achieving Success
  • Download servers: Google Drive, FreakShare, Pixeldrain, Jirafeau, Microsoft OneDrive, Hotfile, Torrent Downloads, Mediafire, BitShare. Compressed in ZIP, ARC, ACE, RAR, DEB
  • Format: Paperback
  • Approximate value: 16.57 USD
  • Dimensions: 153x234x18mm
  • Weight: 307g
  • Printed by: Portfolio Penguin
  • Published in: London, United Kingdom

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Categories: Business, Finance and Law, 2015, English
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