You can listen to this audiobook in formats: MP3, MPEG4, FLAC, WAV, MPEG-4 ALS, WMA (compression IMG, RAR, ZIP, TZO)
Total pages original book: 240
Includes a PDF summary of 24 pages
Duration of the summary (audio): 17M21S (4.8 MB)
Description or summary of the audiobook: The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of viewawho you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.
Other categories, genre or collection: Management & Management Techniques, Sales & Marketing, Business Strategy, Business Communication & Presentation, Professional Interior Design, Service Industries
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