The Advertising Concept Book: Think Now, Design Later [Audiobook] download free by Pete Barry
- Listen audiobook: The Advertising Concept Book: Think Now, Design Later
- Author: Pete Barry
- Release date: 2016/5/21
- Publisher: THAMES & HUDSON LTD
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780500518984
- Rating: 8.92 of 10
- Votes: 567
- Review by: Jake Turk
- Review rating: 9.11 of 10
- Review Date: 2018/9/19
- Duration: 4H4M45S in 256 kbps (64 MB)
- Date of creation of the audiobook: 2018-08-12
- You can listen to this audiobook in formats: OGG, FLAC, WMA, Apple Lossless, WAV, MPEG4, Musepack, MP3 (compression TBZ, ZIP, CBZ, TAR.7Z, RAR)
- Total pages original book: 320
- Includes a PDF summary of 36 pages
- Duration of the summary (audio): 28M56S (7.2 MB)
- Description or summary of the audiobook: This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to `push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 `roughs' specially sketched by the author - also reinforce the book's core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.
- Other categories, genre or collection: Advertising
- Download servers: SeedPeer, FileServe, Mediafire, Uploaded, Hotfile. Compressed in TBZ, ZIP, CBZ, TAR.7Z, RAR
- Format: Hardback
- Approximate value: 39.17 USD
- Dimensions: 200x238x38mm
- Weight: 1,330g
- Printed by: Not Available
- Published in: London, United Kingdom
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