Hegarty on Advertising: Turning Intelligence Into Magic [Audiobook] download free by John Hegarty
- Listen audiobook: Hegarty on Advertising: Turning Intelligence Into Magic
- Author: John Hegarty
- Release date: 2017/12/28
- Publisher: THAMES & HUDSON LTD
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780500293638
- Rating: 9.55 of 10
- Votes: 776
- Review by: Meredith Montague
- Review rating: 8.13 of 10
- Review Date: 2018/11/3
- Duration: 2H51M38S in 256 kbps (46.4 MB)
- Date of creation of the audiobook: 2018-07-28
- You can listen to this audiobook in formats: FLAC, WAV, MPEG4, MP3, WMA, OPUS (compression RAR, ARC, TBZ2, ZIP, TBZ)
- Total pages original book: 232
- Includes a PDF summary of 22 pages
- Duration of the summary (audio): 17M3S (4.4 MB)
- Description or summary of the audiobook: First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal `Vorsprung durch Technik', among many, many other highly successful campaigns for major brands. This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegarty's own career since the original book was first published in 2011. One new section - `Why I'm now parking my ideas in a garage' - discusses Hegarty's new company, The Garage. In the other new section - `From Unilever to the UN via a llama' - Hegarty talks predominantly about the ad he did for the UN's `Global Goals for their Sustainable Development' campaign.
- Other categories, genre or collection: Advertising
- Download servers: Hotfile, Torrent, 4Shared, KickAssTorents, FileServe, BitShare, FreakShare, Torlock, Uploaded, TusFiles. Compressed in RAR, ARC, TBZ2, ZIP, TBZ
- Format: Hardback
- Approximate value: 28.79 USD
- Dimensions: 166x229x27.94mm
- Weight: 870g
- Printed by: Not Available
- Published in: London, United Kingdom
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