The Longevity Economy: Inside the World'S Fastest-Growing, Most Misunderstood Market [Audiobook] download free by Joseph F. Coughlin
- Listen audiobook: The Longevity Economy: Inside the World'S Fastest-Growing, Most Misunderstood Market
- Author: Joseph F. Coughlin
- Release date: 2017/7/16
- Publisher: INGRAM PUBLISHER SERVICES US
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9781610396639
- Rating: 9.87 of 10
- Votes: 483
- Review by: Kylee Bayne
- Review rating: 8.79 of 10
- Review Date: 2018/10/18
- Duration: 4H23M44S in 256 kbps (70.4 MB)
- Date of creation of the audiobook: 2018-07-27
- You can listen to this audiobook in formats: WAV, WMA, OGG, FLAC, MPEG4, MP3 (compression TAR.7Z, RZ, RAR, ACE, ZIP)
- Total pages original book: 352
- Includes a PDF summary of 33 pages
- Duration of the summary (audio): 24M56S (6.6 MB)
- Description or summary of the audiobook: As the director of the MIT AgeLab, Joseph Coughlin has studied trends in demographics and technology, and has spearheaded groundbreaking research and innovation on improving the quality of life for older people and those who care for them. Now, in The Longevity Economy, he uses this expertise to break new ground in understanding this market, which composes an ever-increasing share of the total population.While companies see the size and wealth of this market, they all too often use an outdated narrative to figure out what it really wants. Coughlin debunks conventional wisdom and provides the framing needed to be in sync with this influential and lucrative market. He uses fascinating examples from a wide variety of sectors, from financial services to housing, health care, consumer products, and personal relationships. He showcases the work of companies like PillPack, an online pharmacy that delivers medicine presorted to your home; OXO, which makes ergonomic utensils; and edX, an online learning platform that makes it easy for older people to learn from home. Coughlin's insights will help businesses connect with older consumers, who continue to defy expectations, contribute to economic growth, and build a better, enduring vision of old age.
- Other categories, genre or collection: Business Strategy, Industry & Industrial Studies, Age Groups: The Elderly, Business, Finance & Law, Sales & Marketing, Coping With Old Age
- Download servers: UsersCloud, Torrent, Dropbox, Uploaded, Microsoft OneDrive. Compressed in TAR.7Z, RZ, RAR, ACE, ZIP
- Format: Hardback
- Approximate value: 27.70 USD
- Dimensions: 169x242x30mm
- Weight: 566.99g
- Printed by: PublicAffairs,U.S.
- Published in: New York, United States
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