Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing [Audiobook] download free by Dave Chaffey
- Listen audiobook: Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
- Author: Dave Chaffey
- Release date: 2017/9/15
- Publisher: TAYLOR & FRANCIS LTD
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9781138191709
- Rating: 7.38 of 10
- Votes: 797
- Review by: Gerri Pack
- Review rating: 9.64 of 10
- Review Date: 2018/10/5
- Duration: 8H7M25S in 256 kbps (132 MB)
- Date of creation of the audiobook: 2018-08-14
- You can listen to this audiobook in formats: MPEG4, WAV, FLAC, Vorbis, WMA, MP3 (compression ZIP, GZ, AZW4, RAR, DEB)
- Total pages original book: 660
- Includes a PDF summary of 68 pages
- Duration of the summary (audio): 50M45S (13.6 MB)
- Description or summary of the audiobook: Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans.A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing.Written by two highly experienced digital marketing consultants, the book shows you how to:Draw up an outline digital marketing planEvaluate and apply digital marketing principles and modelsIntegrate online and offline communicationsImplement customer-driven digital marketingReduce costly trial and errorMeasure and enhance your digital marketingLearn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter.This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage.Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.
- Other categories, genre or collection: Business & Management, Sales & Marketing, Retail Sector, E-commerce: Business Aspects
- Download servers: Hotfile, Google Drive, EasyBytez, Uploaded, Dropbox, Torrentz2, BitShare, 4Shared, Firedrop. Compressed in ZIP, GZ, AZW4, RAR, DEB
- Format: Paperback
- Approximate value: 68.11 USD
- Dimensions: 191x248x30.48mm
- Weight: 1,497g
- Printed by: ROUTLEDGE
- Published in: London, United Kingdom
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