Meatball Sundae: How new Marketing is Transforming the Business World (And how to Thrive in it) [Audiobook] download free by Seth Godin

Meatball Sundae: How new Marketing is Transforming the Business World (And how to Thrive in it) Audiobook download free by Seth Godin
  • Listen audiobook: Meatball Sundae: How new Marketing is Transforming the Business World (And how to Thrive in it)
  • Author: Seth Godin
  • Release date: 2010/8/25
  • Publisher: LITTLE, BROWN BOOK GROUP
  • Language: English
  • Genre or Collection: Teaching Resources and Education
  • ISBN: 9780749929480
  • Rating: 9.66 of 10
  • Votes: 438
  • Review by: Tanner Nunley
  • Review rating: 8.47 of 10
  • Review Date: 2018/10/31
  • Duration: 3H11M53S in 256 kbps (51.2 MB)
  • Date of creation of the audiobook: 2018-07-12
  • You can listen to this audiobook in formats: MP3, WMA, AAC, MPEG4, WavPack, FLAC, WAV (compression ZIP, Z, TAR.Z, AZW4, RAR, TAR.BZ2)
  • Total pages original book: 256
  • Includes a PDF summary of 21 pages
  • Duration of the summary (audio): 16M9S (4.2 MB)
  • Description or summary of the audiobook: What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs. When confronted with the myriad opportunities presented by new marketing, people usually ask 'How can we make this stuff work for us?' This, as Seth Godin explains in his remarkable new book, is exactly the wrong question. Mapping out 14 trends that are completely remaking what it means to be a marketer - and by extension transforming what we make and how we make it - Godin shows how the question for any thriving 21st century business must be: 'How can we alter our business to become an organization that thrives on new marketing?' Meatball Sundae is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it.
  • Other categories, genre or collection: Teaching Resources & Education, Business Strategy, Sales & Marketing
  • Download servers: 4Shared, Hotfile, FreakShare, Uploadable, SendSpace, Dropbox, BitShare. Compressed in ZIP, Z, TAR.Z, AZW4, RAR, TAR.BZ2
  • Format: Paperback
  • Approximate value: 9.56 USD
  • Dimensions: 169x199x18mm
  • Weight: 200g
  • Printed by: PIATKUS BOOKS
  • Published in: London, United Kingdom

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