Seducing the Subconscious: The Psychology of Emotional Influence in Advertising [Audiobook] download free by Robert Heath
- Listen audiobook: Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
- Author: Robert Heath
- Release date: 2012/3/24
- Publisher: JOHN WILEY AND SONS LTD
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780470974889
- Rating: 7.18 of 10
- Votes: 293
- Review by: Tinley Cooks
- Review rating: 8.83 of 10
- Review Date: 2018/11/4
- Duration: 3H12M1S in 256 kbps (52 MB)
- Date of creation of the audiobook: 2018-08-02
- You can listen to this audiobook in formats: MP3, FLAC, WMA, MPEG4, WMA Lossless, Vorbis, WAV (compression RPM, ZIP, RAR, DMG, CPIO)
- Total pages original book: 260
- Includes a PDF summary of 28 pages
- Duration of the summary (audio): 21M7S (5.6 MB)
- Description or summary of the audiobook: Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience s lives. In addition to looking at ads influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
- Other categories, genre or collection: Cognition & Cognitive Psychology, Advertising, Psychology
- Download servers: Koofr, FileServe, Hotfile, FilesAnywhere, BitShare, ownCloud, Torrent, FreakShare, MEGA, 4Shared. Compressed in RPM, ZIP, RAR, DMG, CPIO
- Format: Hardback
- Approximate value: 34.99 USD
- Dimensions: 165x225x20mm
- Weight: 560g
- Printed by: Wiley-Blackwell
- Published in: Hoboken, United States
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