Strategic Thinking for Advertising Creatives [Audiobook] download free by Alice Kavounas Taylor

Strategic Thinking for Advertising Creatives Audiobook download free by Alice Kavounas Taylor
  • Listen audiobook: Strategic Thinking for Advertising Creatives
  • Author: Alice Kavounas Taylor
  • Release date: 2013/10/9
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781780672731
  • Rating: 9.54 of 10
  • Votes: 237
  • Review by: Sylvia Cloud
  • Review rating: 8.12 of 10
  • Review Date: 2018/11/22
  • Duration: 2H38M30S in 256 kbps (41.6 MB)
  • Date of creation of the audiobook: 2018-09-05
  • You can listen to this audiobook in formats: MPEG4, WAV, WMA, Vorbis, WavPack, MP3, FLAC (compression ZIP, RAR, AZW4, TGZ, GZ)
  • Total pages original book: 208
  • Includes a PDF summary of 24 pages
  • Duration of the summary (audio): 18M21S (4.8 MB)
  • Description or summary of the audiobook: Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief.Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives is a primer in classic advertising techniques and shows how these core principles are being adapted online.
  • Other categories, genre or collection: Advertising, Business Strategy, Graphic Design
  • Download servers: Hotfile, FileHosting, The Pirate Bay, Google Drive, Torlock, BitShare, 4Shared, FileServe, Microsoft OneDrive. Compressed in ZIP, RAR, AZW4, TGZ, GZ
  • Format: Paperback
  • Approximate value: 29.42 USD
  • Dimensions: 170x244x16mm
  • Weight: 580g
  • Printed by: Not Available
  • Published in: London, United Kingdom

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