You can listen to this audiobook in formats: WAV, FLAC, WMA, MPC, MPEG4, MPEG-4 DST, MP3, AC3 (compression TAR.LZO, XZ, ZIP, RPM, LZO, TAR, RAR)
Total pages original book: 304
Includes a PDF summary of 35 pages
Duration of the summary (audio): 25M48S (7 MB)
Description or summary of the audiobook: What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Other categories, genre or collection: Market Research, Management & Management Techniques
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