Foundations of Marketing [Audiobook] download free by John Fahy
- Listen audiobook: Foundations of Marketing
- Author: John Fahy
- Release date: 2015/1/27
- Publisher: MCGRAW-HILL EDUCATION - EUROPE
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780077167950
- Rating: 8.57 of 10
- Votes: 793
- Review by: Chana Brand
- Review rating: 8.65 of 10
- Review Date: 2018/10/20
- Duration: 4H51M25S in 256 kbps (76.8 MB)
- Date of creation of the audiobook: 2018-09-03
- You can listen to this audiobook in formats: WMA Lossless, WavPack, WMA, WAV, FLAC, MP3, MPEG4, TTA (compression EML, IMG, TZO, TAR.BZ, RAR, ZIP)
- Total pages original book: 384
- Includes a PDF summary of 45 pages
- Duration of the summary (audio): 33M59S (9 MB)
- Description or summary of the audiobook: Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated 5th Edition features a dedicated chapter on digital marketing, whilst the focus on customer value is retained throughout the text.Discover:A framework for digital marketing and social media that will help students navigate this rapidly changing fieldHow marketing adds value to customers and organisationsHow innovative brand positioning drives commercial successHow companies in the service sector such as Paddy Power build a loyal customer baseHow viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance
- Other categories, genre or collection: Business & Management, Sales & Marketing
- Download servers: Torrent, Mediafire, ZeoSpace, Hotfile, BitShare, TinyUpload.com, FileServe. Compressed in EML, IMG, TZO, TAR.BZ, RAR, ZIP
- Format: Paperback
- Approximate value: 66.66 USD
- Dimensions: 197x264x16mm
- Weight: 794g
- Printed by: McGraw-Hill Inc.,US
- Published in: New York, United States
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