Marketing Communications: Discovery, Creation and Conversations [Audiobook] download free by Sarah Turnbull
- Listen audiobook: Marketing Communications: Discovery, Creation and Conversations
- Author: Sarah Turnbull
- Release date: 2016/3/16
- Publisher: PEARSON EDUCATION LIMITED
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9781292092614
- Rating: 9.3 of 10
- Votes: 619
- Review by: Christie Marquez
- Review rating: 7.71 of 10
- Review Date: 2018/11/10
- Duration: 9H16M47S in 256 kbps (152 MB)
- Date of creation of the audiobook: 2018-09-01
- You can listen to this audiobook in formats: WAV, WMA Lossless, AU, FLAC, MPEG4, WMA, MP3 (compression AZW3, RAR, TZ, ZIP)
- Total pages original book: 760
- Includes a PDF summary of 90 pages
- Duration of the summary (audio): 1H6M2S (18 MB)
- Description or summary of the audiobook: This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications. Sarah Turnbull joins Chris Fill as co-author on the seventh edition and together their passion for marketing communications comes alive in this book as they share their expertise and experience. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketing-related programmes. It is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.
- Other categories, genre or collection: Business Communication & Presentation, Sales & Marketing, Miscellaneous Items
- Download servers: Openload, MEGA, Dropbox, Mediafire, RARBG, Microsoft OneDrive, BitShare. Compressed in AZW3, RAR, TZ, ZIP
- Format: Paperback
- Approximate value: 88.06 USD
- Dimensions: 194x264x26mm
- Weight: 1,380g
- Printed by: Not Available
- Published in: Harlow, United Kingdom
Vote:
‹
›
