Scientific Advertising [Audiobook] download free by Claude Hopkins

Scientific Advertising Audiobook download free by Claude Hopkins
  • Listen audiobook: Scientific Advertising
  • Author: Claude Hopkins
  • Release date: 2016/9/8
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781614279235
  • Rating: 8.51 of 10
  • Votes: 489
  • Review by: Alice Starks
  • Review rating: 8.45 of 10
  • Review Date: 2018/9/18
  • Duration: 1H29M50S in 256 kbps (23.2 MB)
  • Date of creation of the audiobook: 2018-09-14
  • You can listen to this audiobook in formats: AAC, Shorten, WMA, MPEG4, MP3, AIFF, WAV, FLAC (compression ZIP, RAR, AZW3, TZ)
  • Total pages original book: 116
  • Includes a PDF summary of 12 pages
  • Duration of the summary (audio): 9M13S (2.4 MB)
  • Description or summary of the audiobook: 2016 Reprint of the 1923 edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. 'Scientific Advertising' is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a 'must-read' book. David Ogilvy wrote that 'Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.' The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is 'playing on the safe side of a hundred to one shot.' The book also contains information on how to write advertising that sells.
  • Other categories, genre or collection: Sales & Marketing, Advertising
  • Download servers: Google Drive, 4Shared, Gett, FileRio, Uploaded, FreakShare. Compressed in ZIP, RAR, AZW3, TZ
  • Format: Paperback
  • Approximate value: 7.89 USD
  • Dimensions: 152x229x7mm
  • Weight: 181g
  • Printed by: Not Available
  • Published in: Not Available

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