Marketing Warfare [Audiobook] download free by Al Ries

Marketing Warfare Audiobook download free by Al Ries
  • Listen audiobook: Marketing Warfare
  • Author: Al Ries
  • Release date: 1997/6/10
  • Publisher: MCGRAW-HILL EDUCATION - EUROPE
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780070527263
  • Rating: 7.78 of 10
  • Votes: 852
  • Review by: Ramiro Chun
  • Review rating: 7.46 of 10
  • Review Date: 2018/11/25
  • Duration: 2H37M6S in 256 kbps (43.2 MB)
  • Date of creation of the audiobook: 2018-09-08
  • You can listen to this audiobook in formats: WAV, OGG, MP3, MPEG4, WMA, FLAC (compression 7-ZIP, ZIP, CBR, RAR, LZO, Z)
  • Total pages original book: 216
  • Includes a PDF summary of 20 pages
  • Duration of the summary (audio): 14M16S (4 MB)
  • Description or summary of the audiobook: You've got your hands on one of the greatest marketing manuals ever written-the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For 'Marketing Warfare': 'By far the most valuable and exiting business book to come along in years.' - 'Glamour'. 'Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster.' - 'New York'. 'Chock-a-block with examples of successful and failed marketing campaigns...Makes for a very interesing and relevant read.' - 'USA Today'.
  • Other categories, genre or collection: Business Strategy, Advertising, Sales & Marketing
  • Download servers: FileServe, Uploaded, Microsoft OneDrive, 4Shared, Waistra. Compressed in 7-ZIP, ZIP, CBR, RAR, LZO, Z
  • Format: Paperback
  • Approximate value: 15.34 USD
  • Dimensions: 139x203x16mm
  • Weight: 274g
  • Printed by: MCGRAW-HILL Professional
  • Published in: United States

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