The Experience Economy, Updated Edition [Audiobook] download free by B. Joseph Pine

The Experience Economy, Updated Edition Audiobook download free by B. Joseph Pine
  • Listen audiobook: The Experience Economy, Updated Edition
  • Author: B. Joseph Pine
  • Release date: 2011/6/27
  • Publisher: HARVARD BUSINESS REVIEW PRESS
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781422161975
  • Rating: 9 of 10
  • Votes: 271
  • Review by: Leonard Chisolm
  • Review rating: 9.85 of 10
  • Review Date: 2018/10/4
  • Duration: 4H51M40S in 256 kbps (80 MB)
  • Date of creation of the audiobook: 2018-08-22
  • You can listen to this audiobook in formats: MPEG4, WMA, MPEG-4 ALS, FLAC, MOD, MP3, Shorten, WAV (compression CPIO, ZIP, ISO, ALZ, RAR, TAR.BZ)
  • Total pages original book: 400
  • Includes a PDF summary of 35 pages
  • Duration of the summary (audio): 26M (7 MB)
  • Description or summary of the audiobook: In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book 'The Experience Economy' is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable and lucrative impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new 'Experience Economy'. With this fully updated edition of this book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
  • Other categories, genre or collection: Management & Management Techniques, Sales & Marketing, Production & Quality Control Management
  • Download servers: Google Drive, ZeoSpace, Teamplace, Microsoft OneDrive, FileServe, FreakShare, BitShare, Nubo, MEGA. Compressed in CPIO, ZIP, ISO, ALZ, RAR, TAR.BZ
  • Format: Paperback
  • Approximate value: 26.56 USD
  • Dimensions: 140x210x24mm
  • Weight: 397g
  • Printed by: Not Available
  • Published in: Boston, MA, United States

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