Persuasive Copywriting: Using Psychology to Engage, Influence and Sell [Audiobook] download free by Andy Maslen

Persuasive Copywriting: Using Psychology to Engage, Influence and Sell Audiobook download free by Andy Maslen
  • Listen audiobook: Persuasive Copywriting: Using Psychology to Engage, Influence and Sell
  • Author: Andy Maslen
  • Release date: 2015/5/19
  • Publisher: KOGAN PAGE LTD
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780749473990
  • Rating: 7.9 of 10
  • Votes: 599
  • Review by: Roselyn Barrios
  • Review rating: 7.43 of 10
  • Review Date: 2018/11/26
  • Duration: 3H7M53S in 256 kbps (51.2 MB)
  • Date of creation of the audiobook: 2018-08-29
  • You can listen to this audiobook in formats: MPEG4, MPEG-4 DST, MP3, FLAC, WMA, WAV, MPEG-4 SLS (compression ALZ, RAR, CBZ, ZIP)
  • Total pages original book: 256
  • Includes a PDF summary of 25 pages
  • Duration of the summary (audio): 17M14S (5 MB)
  • Description or summary of the audiobook: 'We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting.' A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realize that the way people think and feel hasn't changed since the time of cavemen. We make decisions on emotional grounds and rationalize them later.Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling, and the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives. Gain copywriting confidence: This course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online...Features 13 real-world case studies; 25 psychological copywriting techniques; 75 practical exercises;125 words and phrases that trigger emotions ;125-question copywriting quizAll help you improve your copywriting skills and perfect the emotion-driven sale.Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach. This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers' deepest drives. You'll find yourself writing enjoyable, compelling copy that stands out in today's cluttered marketplace. Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers' needs and wants. With this book by your side, you can too.
  • Other categories, genre or collection: Communication Studies, Psychology: Emotions, Advertising, Market Research, Sales & Marketing
  • Download servers: BitShare, Torlock, Uploaded, 4Shared, Dropbox, Mediafire, ZeoSpace. Compressed in ALZ, RAR, CBZ, ZIP
  • Format: Paperback
  • Approximate value: 26.50 USD
  • Dimensions: 230x250x15mm
  • Weight: 426g
  • Printed by: Not Available
  • Published in: London, United Kingdom

Download audiobook in:



Option 1

Option 2

Option 3

Option 4

Option 5
Vote:

More audiobooks of the genre or collection Business, Finance and Law

More audiobooks in language English