The Digital Transformation Playbook: Rethink Your Business for the Digital age [Audiobook] download free by David L. Rogers

The Digital Transformation Playbook: Rethink Your Business for the Digital age Audiobook download free by David L. Rogers
  • Listen audiobook: The Digital Transformation Playbook: Rethink Your Business for the Digital age
  • Author: David L. Rogers
  • Release date: 2016/4/20
  • Publisher: COLUMBIA UNIVERSITY PRESS
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780231175449
  • Rating: 7.23 of 10
  • Votes: 321
  • Review by: Trevor Mcbride
  • Review rating: 9.57 of 10
  • Review Date: 2018/10/29
  • Duration: 3H41M47S in 256 kbps (59.2 MB)
  • Date of creation of the audiobook: 2018-09-23
  • You can listen to this audiobook in formats: WMA Lossless, WMA, MP3, FLAC, WAV, MPEG4, Shorten (compression ZIP, RZ, RAR, AZW, XZ, BZ2)
  • Total pages original book: 296
  • Includes a PDF summary of 23 pages
  • Duration of the summary (audio): 15M23S (4.6 MB)
  • Description or summary of the audiobook: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy-customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models-and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times.With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
  • Other categories, genre or collection: Business Strategy, Finance & Accounting, Ownership & Organization Of Enterprises, Management & Management Techniques, Organizational Theory & Behaviour, Project Management
  • Download servers: Mediafire, FileHosting, Microsoft OneDrive, Google Drive, MEGA, Torrent, Hotfile, Sync.com. Compressed in ZIP, RZ, RAR, AZW, XZ, BZ2
  • Format: Hardback
  • Approximate value: 31.19 USD
  • Dimensions: 152x229x27.94mm
  • Weight: 612.35g
  • Printed by: Not Available
  • Published in: New York, United States

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