Where the Suckers Moon [Audiobook] download free by Rothenberg
- Listen audiobook: Where the Suckers Moon
- Author: Rothenberg
- Release date: 1995/7/24
- Publisher: RANDOM HOUSE USA INC
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780679740421
- Rating: 7.69 of 10
- Votes: 632
- Review by: Damien Hillman
- Review rating: 7.96 of 10
- Review Date: 2018/11/2
- Duration: 24M56S in 256 kbps (6.2 MB)
- Date of creation of the audiobook: 2018-07-21
- You can listen to this audiobook in formats: MPEG-4 ALS, MP3, WMA, MPEG4, FLAC, WAV (compression ZIP, ARJ, CBR, CBC, CAB, RAR, TAR.7Z)
- Total pages original book: 31
- Includes a PDF summary of 2 pages
- Duration of the summary (audio): 2M38S (0.89 MB)
- Description or summary of the audiobook: 'For all the right reasons.' 'Cars that can.' 'What to Drive.' 'The perfect Car for an Imperfect World.' Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan 'Helps Build Strong Bodies 12 Ways' to the supercool nineties minimalism of 'Bo Knows.' Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.
- Other categories, genre or collection: Contemporary Fiction, Advertising, Motor Cars
- Download servers: Box, BitShare, ShareByLink, Mediafire, MEGA, Microsoft OneDrive, FileServe. Compressed in ZIP, ARJ, CBR, CBC, CAB, RAR, TAR.7Z
- Format: Paperback
- Approximate value: 19.07 USD
- Dimensions: 136x204x29mm
- Weight: 372g
- Printed by: Vintage Books
- Published in: New York, United States
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