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Total pages original book: 336
Includes a PDF summary of 27 pages
Duration of the summary (audio): 19M52S (5.4 MB)
Description or summary of the audiobook: The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard-financial measures, customer knowledge, internal business processes, and learning and growth-offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.
Other categories, genre or collection: Budgeting & Financial Management, Entrepreneurship, Management & Management Techniques, Business & Management, Business Strategy