TeachAudio

The Culting of Brands: Turn Your Customers Into True Believers [Audiobook] download free by Douglas Atkin

The Culting of Brands: Turn Your Customers Into True Believers Audiobook download free by Douglas Atkin
  • Listen audiobook: The Culting of Brands: Turn Your Customers Into True Believers
  • Author: Douglas Atkin
  • Release date: 2005/4/5
  • Publisher: PENGUIN PUTNAM INC
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781591840961
  • Rating: 9.19 of 10
  • Votes: 413
  • Review by: Aleena Tomlin
  • Review rating: 7.23 of 10
  • Review Date: 2018/10/28
  • Duration: 3H11M50S in 256 kbps (51.2 MB)
  • Date of creation of the audiobook: 2018-09-13
  • You can listen to this audiobook in formats: WAV, OPUS, FLAC, MP3, WMA, AIFF, MPEG4 (compression CBZ, Z, EML, RAR, ZIP)
  • Total pages original book: 256
  • Includes a PDF summary of 29 pages
  • Duration of the summary (audio): 22M6S (5.8 MB)
  • Description or summary of the audiobook: At first glance, companies like Apple and Nike have little in common with organizations like the Hell’s Angels and the Unification Church. But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as different from the masses in some fundamental way. Contrary to stereotypes, most cult members aren’t emotionally unstable—they’re just normal folks searching for a sense of belonging.Marketing expert Douglas Atkin has spent years researching both full-blown cults and companies that use cult-branding techniques.He interviewed countless cult members to find out what makes them tick. And he explains exactly how brands like Harley-Davidson, Saturn, JetBlue, and Ben & Jerry’s make their customers feel unique, important, and part of an exclusive group—and how that leads to solid, long-term relationships between a company and its customers.In addition to describing a fascinating phenomenon, The Culting of Brands will be of enormous value to business leaders. It will teach marketers how to align themselves with a specific segment of the population, how to attract and keep new 'members,' how to establish a mythology about the company, and how to manage a workforce filled with true believers. Once a brand achieves cult status, it becomes almost impossible for a competitor to dethrone it. The Culting of Brands will reveal the secrets of fierce customer identification and, most important, unbreakable loyalty.
  • Other categories, genre or collection: Customer Services, Market Research, Sales & Marketing
  • Download servers: Hotfile, Torrent Project, Google Drive, Dropbox, FreakShare, Torlock, Torrent, Mediafire, SecureSlice. Compressed in CBZ, Z, EML, RAR, ZIP
  • Format: Paperback
  • Approximate value: 17.39 USD
  • Dimensions: 139x212x12.7mm
  • Weight: 240g
  • Printed by: PORTFOLIO
  • Published in: New York, United States

Download audiobook in:



Option 0

Option 1

Option 2

Option 3

Option 4

Option 5

Categories: 2005, English, Business, Finance and Law
Vote:
Excuse me, Professor: Challenging the Myths of Progressivism
Dispositions: Reframing Teaching and Learning
‹
›

More audiobooks of the genre or collection Business, Finance and Law

‹ ›

More audiobooks of 2005

‹ ›
Authors
Scholastic Margot Sunderland Sue Lloyd Sarah Lindsay Susan Wise Bauer
Publishers
INGRAM PUBLISHER SERVICES US BANTAM DOUBLEDAY DELL PUBLISHING GROUP INC FLORIS BOOKS AMACOM
Years
1989 1991 2009 2014 1993 2012
Genres
Business, Finance and Law Teaching Resources and Education