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The Small Business Start-Up Workbook: A Step-By-Step Guide to Starting the Business You'Ve Dreamed of [Audiobook] download free by Cheryl D. Rickman

The Small Business Start-Up Workbook: A Step-By-Step Guide to Starting the Business You'Ve Dreamed of Audiobook download free by Cheryl D. Rickman
  • Listen audiobook: The Small Business Start-Up Workbook: A Step-By-Step Guide to Starting the Business You'Ve Dreamed of
  • Author: Cheryl D. Rickman
  • Release date: 2006/5/10
  • Publisher: LITTLE, BROWN BOOK GROUP
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781845280383
  • Rating: 9.69 of 10
  • Votes: 272
  • Review by: Farah Schindler
  • Review rating: 8.93 of 10
  • Review Date: 2018/11/18
  • Duration: 3H35M10S in 256 kbps (57.6 MB)
  • Date of creation of the audiobook: 2018-09-12
  • You can listen to this audiobook in formats: WAV, WMA, Vorbis, MPEG4, FLAC, MP3, MP4 (compression ZIP, AZW4, EML, RAR)
  • Total pages original book: 288
  • Includes a PDF summary of 28 pages
  • Duration of the summary (audio): 20M52S (5.6 MB)
  • Description or summary of the audiobook: In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan 'the idea'; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.Contents: Introduction; 1. Where to Begin - What's the Big Idead; 2. What to Do and Sell - Opportunities, Products and Services; 3. Who and Where? Researching Your Market, Target Audience and Opportunity; 4. Who Are You? Defining Your Brand; 5. How to Plot Your Findings and Map Out Your Future; 6. How Much? Figuring Out the Finance: Costs, Funding, Grants and Loans; 7. How to Sell - Marketing and Selling Your Products and Services; 8. How to Sell - The Importance of Good Customer Service; 9. How to Behave - The Case for Ethical Business and Social Responsibility; 10. Your Website - Planning and Creating a Website that Works; 11. Your Website - Launching and Promoting; 12. How to Manage And Grow - Tips from the Top; 13. Lessons from Leaders in Business; 14. The Ultimate Business Start-Up Checklist; 15. Uaseful Resources for Small Business Start-Ups;
  • Other categories, genre or collection: Industry & Industrial Studies, Entrepreneurship, Business Strategy
  • Download servers: FileRio, FileServe, Dropbox, FlowCloud, Hotfile, 4Shared, Microsoft OneDrive. Compressed in ZIP, AZW4, EML, RAR
  • Format: Paperback
  • Approximate value: 18.63 USD
  • Dimensions: 201x253x20mm
  • Weight: 630.49g
  • Printed by: Robinson
  • Published in: London, United Kingdom

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Categories: Business, Finance and Law, English, 2006
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