Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice [Audiobook] download free by Michael Regester
- Listen audiobook: Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice
- Author: Michael Regester
- Release date: 2008/6/1
- Publisher: KOGAN PAGE LTD
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780749451073
- Rating: 9.12 of 10
- Votes: 226
- Review by: Braelynn Cramer
- Review rating: 9.13 of 10
- Review Date: 2018/9/19
- Duration: 3H22M6S in 256 kbps (52.8 MB)
- Date of creation of the audiobook: 2018-07-07
- You can listen to this audiobook in formats: MOD, MPEG4, WMA, WAV, FLAC, Apple Lossless, MPC, MP3 (compression CHM, ZIP, CPIO, RAR, LHA)
- Total pages original book: 264
- Includes a PDF summary of 24 pages
- Duration of the summary (audio): 17M18S (4.8 MB)
- Description or summary of the audiobook: The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management.This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.
- Other categories, genre or collection: Sales & Marketing, Management & Management Techniques, Finance, Public Relations, Management Decision Making
- Download servers: Uploaded, CmisSync, Mejor Torrent, BitShare, FileServe, 4Shared, SendMyWay, Dropbox, MEGA. Compressed in CHM, ZIP, CPIO, RAR, LHA
- Format: Paperback
- Approximate value: 30.47 USD
- Dimensions: 152x235x14mm
- Weight: 401g
- Printed by: Not Available
- Published in: London, United Kingdom
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