You can listen to this audiobook in formats: MP3, WMA, WAV, OGG, FLAC, MPEG4, MPEG-4 DST (compression TBZ2, RAR, ZIP, 7Z, TAR.7Z, GZ)
Total pages original book: 235
Includes a PDF summary of 28 pages
Duration of the summary (audio): 22M3S (5.6 MB)
Description or summary of the audiobook: Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.
Other categories, genre or collection: Business Communication & Presentation, Contemporary Fiction, Management & Management Techniques, Sales & Marketing, Advertising