Herd: How to Change Mass Behaviour by Harnessing our True Nature [Audiobook] download free by Mark Earls
- Listen audiobook: Herd: How to Change Mass Behaviour by Harnessing our True Nature
- Author: Mark Earls
- Release date: 2009/5/4
- Publisher: JOHN WILEY AND SONS LTD
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780470744598
- Rating: 8.59 of 10
- Votes: 778
- Review by: Raelynn Palumbo
- Review rating: 7.43 of 10
- Review Date: 2018/10/10
- Duration: 5H14M8S in 256 kbps (84.8 MB)
- Date of creation of the audiobook: 2018-09-21
- You can listen to this audiobook in formats: Musepack, MPEG4, WMA, FLAC, MP4, WAV, MP3 (compression ACE, RAR, Z, ZIP, ARC, TAR.7Z)
- Total pages original book: 424
- Includes a PDF summary of 50 pages
- Duration of the summary (audio): 36M17S (10 MB)
- Description or summary of the audiobook: '...fascinating. Like Malcolm Gladwell on speed.' -THE GUARDIAN 'HERD is a rare thing: a book that transforms the reader's perception of how the world works'. -Matthew D'Ancona, THE SPECTATOR 'This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru.' -Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects.HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.
- Other categories, genre or collection: Organizational Theory & Behaviour, Market Research, Sales & Marketing
- Download servers: Uploaded, Mediafire, Drop.me, CloudMe, MEGA, JustBeamit, 4Shared, Microsoft OneDrive, FileServe, Hotfile. Compressed in ACE, RAR, Z, ZIP, ARC, TAR.7Z
- Format: Paperback
- Approximate value: 16.45 USD
- Dimensions: 130x201x23mm
- Weight: 482g
- Printed by: John Wiley & Sons Ltd
- Published in: Chichester, United Kingdom
Vote:
‹
›
