TeachAudio

Building Strong Brands [Audiobook] download free by David A. Aaker

Building Strong Brands Audiobook download free by David A. Aaker
  • Listen audiobook: Building Strong Brands
  • Author: David A. Aaker
  • Release date: 2010/9/21
  • Publisher: SIMON & SCHUSTER LTD
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781849830409
  • Rating: 8.45 of 10
  • Votes: 747
  • Review by: Ernest Orellana
  • Review rating: 8.65 of 10
  • Review Date: 2018/10/27
  • Duration: 5H1M13S in 256 kbps (80 MB)
  • Date of creation of the audiobook: 2018-08-03
  • You can listen to this audiobook in formats: Musepack, AC3, MPEG4, FLAC, WMA, MP3, WAV (compression CAB, TAR.GZ, RAR, ZIP, ACE)
  • Total pages original book: 400
  • Includes a PDF summary of 35 pages
  • Duration of the summary (audio): 24M55S (7 MB)
  • Description or summary of the audiobook: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the 'brand system' to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.
  • Other categories, genre or collection: Sales & Marketing
  • Download servers: FileServe, FreakShare, Hotfile, Uploaded, Torrent, ownCloud, ADrive. Compressed in CAB, TAR.GZ, RAR, ZIP, ACE
  • Format: Paperback
  • Approximate value: 12.84 USD
  • Dimensions: 130x198x30mm
  • Weight: 293g
  • Printed by: Not Available
  • Published in: London, United Kingdom

Download audiobook in:



Option 0

Option 1

Option 2

Option 3

Option 4

Option 5

Categories: Business, Finance and Law, English, 2010
Vote:
Making the Modern World: Materials and Dematerialization
Visual Tools for Transforming Information Into Knowledge

More audiobooks of the genre or collection Business, Finance and Law

‹ ›

More audiobooks in language English

‹ ›

More audiobooks of 2010

‹ ›
Genres
Business, Finance and Law Teaching Resources and Education
Publishers
SAGE PUBLICATIONS LTD SCHOLASTIC US AAPC PUBLISHING LITTLE, BROWN BOOK GROUP
Authors
Collins Easy Learning Harvard Business School Press Kaplan Test Prep Teacher Created Resources Sara Wernham
Years
2016 1997 2018 2007 1991
Languages
French Not Available English Polish Spanish