Selling the Invisible: A Field Guide to Modern Marketing [Audiobook] download free by Harry Beckwith
- Listen audiobook: Selling the Invisible: A Field Guide to Modern Marketing
- Author: Harry Beckwith
- Release date: 2012/5/11
- Publisher: LITTLE, BROWN & COMPANY
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780446672313
- Rating: 9.63 of 10
- Votes: 177
- Review by: Eliza Baggett
- Review rating: 8.04 of 10
- Review Date: 2018/11/2
- Duration: 3H11M9S in 256 kbps (51.2 MB)
- Date of creation of the audiobook: 2018-09-13
- You can listen to this audiobook in formats: MPEG4, WMA, FLAC, MP4, MP3, Shorten, WAV (compression RAR, TAR, ZIP, DEB)
- Total pages original book: 256
- Includes a PDF summary of 25 pages
- Duration of the summary (audio): 18M7S (5 MB)
- Description or summary of the audiobook: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees
- Other categories, genre or collection: Sales & Marketing, Business Ethics, Business Strategy, Service Industries
- Download servers: BitShare, MyUpload, Filedropper, MEGA, FreakShare, Google Drive, Microsoft OneDrive. Compressed in RAR, TAR, ZIP, DEB
- Format: Paperback
- Approximate value: 13.47 USD
- Dimensions: 130x190x19mm
- Weight: 204.12g
- Printed by: BUSINESS PLUS
- Published in: New York, United States
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