Scientific Advertising [Audiobook] download free by Claude C Hopkins
- Listen audiobook: Scientific Advertising
- Author: Claude C Hopkins
- Release date: 2012/8/25
- Publisher: WWW.SNOWBALLPUBLISHING.COM
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9781607962366
- Rating: 8.59 of 10
- Votes: 279
- Review by: Carmelita Tuttle
- Review rating: 9.37 of 10
- Review Date: 2018/9/24
- Duration: 1H0M44S in 256 kbps (16 MB)
- Date of creation of the audiobook: 2018-09-23
- You can listen to this audiobook in formats: FLAC, MPEG4, ATRAC, MP3, OGG, WMA, WAV, AU (compression TAR.Z, ZIP, RAR, LZ)
- Total pages original book: 80
- Includes a PDF summary of 7 pages
- Duration of the summary (audio): 5M45S (1.4 MB)
- Description or summary of the audiobook: Claude Hopkins, the father of modern advertising techniques, believed that 'Advertising is salesmanship,' and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless.
- Other categories, genre or collection: Information Technology Industries, Sales & Marketing, Advertising
- Download servers: FlowCloud, FreakShare, Torrents.me, 4Shared, MEGA, BitShare, Uploaded. Compressed in TAR.Z, ZIP, RAR, LZ
- Format: Paperback
- Approximate value: 9.01 USD
- Dimensions: 152x229x5mm
- Weight: 127g
- Printed by: Not Available
- Published in: Not Available
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