Strategic Brand Management: Global Edition [Audiobook] download free by Kevin Lane Keller
- Listen audiobook: Strategic Brand Management: Global Edition
- Author: Kevin Lane Keller
- Release date: 2012/9/5
- Publisher: PEARSON EDUCATION LIMITED
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780273779414
- Rating: 7.35 of 10
- Votes: 174
- Review by: Adelaide Madden
- Review rating: 7.97 of 10
- Review Date: 2018/9/22
- Duration: 7H34M15S in 256 kbps (118.4 MB)
- Date of creation of the audiobook: 2018-09-20
- You can listen to this audiobook in formats: AC3, WMA Lossless, MPEG4, ATRAC, WMA, MP3, WAV, FLAC (compression RPM, ZIP, TAR.LZO, ACE, RAR, XZ, EML)
- Total pages original book: 592
- Includes a PDF summary of 62 pages
- Duration of the summary (audio): 49M32S (12.4 MB)
- Description or summary of the audiobook: For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:
- Other categories, genre or collection: Sales & Marketing
- Download servers: 4Shared, Uploaded, Mediafire, MEGA, BitShare, pyget, ExtraTorrent. Compressed in RPM, ZIP, TAR.LZO, ACE, RAR, XZ, EML
- Format: Paperback
- Approximate value: 89.25 USD
- Dimensions: 215x276x19mm
- Weight: 1,168g
- Printed by: Not Available
- Published in: Harlow, United Kingdom
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