Audience: Marketing in the age of Subscribers, Fans and Followers [Audiobook] download free by Jeffrey K. Rohrs
- Listen audiobook: Audience: Marketing in the age of Subscribers, Fans and Followers
- Author: Jeffrey K. Rohrs
- Release date: 2013/7/31
- Publisher: JOHN WILEY & SONS INC
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9781118732731
- Rating: 9.36 of 10
- Votes: 440
- Review by: Keith Loving
- Review rating: 8.35 of 10
- Review Date: 2018/11/18
- Duration: 3H36M51S in 256 kbps (57.6 MB)
- Date of creation of the audiobook: 2018-07-05
- You can listen to this audiobook in formats: WMA, MPEG4, MPC, FLAC, MP3, WAV, AAC (compression LZO, ZIP, TBZ, RAR, LZMA, DMG)
- Total pages original book: 288
- Includes a PDF summary of 33 pages
- Duration of the summary (audio): 25M21S (6.6 MB)
- Description or summary of the audiobook: Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term. As content marketing professionals have discovered, the days of build it and they will come are long gone. If you re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.
- Other categories, genre or collection: Sales & Marketing, Retail Sector, Advertising, Market Research
- Download servers: FileServe, Ivoox, Dropbox, Woelkli, Mediafire, Microsoft OneDrive. Compressed in LZO, ZIP, TBZ, RAR, LZMA, DMG
- Format: Hardback
- Approximate value: 21.63 USD
- Dimensions: 165x235x26mm
- Weight: 482g
- Printed by: Not Available
- Published in: New York, United States
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