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The new Strategic Brand Management: Advanced Insights and Strategic Thinking [Audiobook] download free by Jean Noel Kapferer

The new Strategic Brand Management: Advanced Insights and Strategic Thinking Audiobook download free by Jean Noel Kapferer
  • Listen audiobook: The new Strategic Brand Management: Advanced Insights and Strategic Thinking
  • Author: Jean Noel Kapferer
  • Release date: 2012/10/18
  • Publisher: KOGAN PAGE LTD
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780749465155
  • Rating: 7.18 of 10
  • Votes: 76
  • Review by: Nathalia Palma
  • Review rating: 7.37 of 10
  • Review Date: 2018/9/2
  • Duration: 6H17M15S in 256 kbps (102.4 MB)
  • Date of creation of the audiobook: 2018-09-23
  • You can listen to this audiobook in formats: MP4, Shorten, WMA, MP3, FLAC, WAV, MPEG4 (compression ARJ, ZIP, DMG, RZ, RAR)
  • Total pages original book: 512
  • Includes a PDF summary of 57 pages
  • Duration of the summary (audio): 42M25S (11.4 MB)
  • Description or summary of the audiobook: Adopted internationally by business schools and MBA programmes, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, Jean-Noel Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands.This updated fifth edition of The New Strategic Brand Management builds on its impressive reputation, including new information to enable students and practitioners to stay up to date with targeting, adding recent research and market knowledge to the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; it remains at the forefront of strategic brand thinking.
  • Other categories, genre or collection: Business Strategy, Sales & Marketing, Market Research, Management & Management Techniques
  • Download servers: Uploaded, Mediafire, MEGA, Google Drive, Novafile, 4Shared, Torrentz2, Microsoft OneDrive. Compressed in ARJ, ZIP, DMG, RZ, RAR
  • Format: Paperback
  • Approximate value: 62.13 USD
  • Dimensions: 188x245x25mm
  • Weight: 995g
  • Printed by: Not Available
  • Published in: London, United Kingdom

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Categories: 2012, English, Business, Finance and Law
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Publishers
GILL BERRETT-KOEHLER SOURCEBOOKS, INC BLOOMSBURY PUBLISHING PLC OXFORD UNIVERSITY PRESS INC SCHOLASTIC TEACHING RESOURCES
Authors
Ken Blanchard Margot Sunderland Living Language Ruth Culham
Years
1996 2015 1998 1994 2007 2014 1989 2011
Languages
French Not Available Spanish Polish English
Genres
Business, Finance and Law Teaching Resources and Education