Public Relations: Theory and Practice [Audiobook] download free by Jane Johnston
- Listen audiobook: Public Relations: Theory and Practice
- Author: Jane Johnston
- Release date: 2014/12/3
- Publisher: ALLEN & UNWIN
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9781743314036
- Rating: 7.97 of 10
- Votes: 660
- Review by: Lilly Brunner
- Review rating: 7.8 of 10
- Review Date: 2018/10/9
- Duration: 5H24M38S in 256 kbps (88 MB)
- Date of creation of the audiobook: 2018-08-20
- You can listen to this audiobook in formats: Musepack, MPEG4, FLAC, WAV, MP3, MPEG-4 ALS, WMA (compression TAR.Z, TAR.BZ, RAR, ZIP)
- Total pages original book: 440
- Includes a PDF summary of 46 pages
- Duration of the summary (audio): 35M (9.2 MB)
- Description or summary of the audiobook: This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of AustraliaPublic relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes.In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries.Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms.
- Other categories, genre or collection: Media Studies, Public Relations, Advertising
- Download servers: FreakShare, Uploaded, Dropbox, Torrent Downloads, BitShare, HowFile.com. Compressed in TAR.Z, TAR.BZ, RAR, ZIP
- Format: Paperback
- Approximate value: 56.38 USD
- Dimensions: 176x230x27.94mm
- Weight: 902.65g
- Printed by: Not Available
- Published in: Sydney, Australia
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