Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling [Audiobook] download free by Frank V. Cespedes
- Listen audiobook: Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling
- Author: Frank V. Cespedes
- Release date: 2014/5/25
- Publisher: HARVARD BUSINESS PRESS
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9781422196052
- Rating: 9.04 of 10
- Votes: 710
- Review by: Freda Kirkpatrick
- Review rating: 8.46 of 10
- Review Date: 2018/9/22
- Duration: 4H9M10S in 256 kbps (67.2 MB)
- Date of creation of the audiobook: 2018-09-30
- You can listen to this audiobook in formats: Vorbis, MPEG4, WAV, MP3, FLAC, WMA, OGG (compression RAR, TGZ, ZIP, AZW, AZW3, TBZ2, GZ)
- Total pages original book: 336
- Includes a PDF summary of 31 pages
- Duration of the summary (audio): 22M14S (6.2 MB)
- Description or summary of the audiobook: 'The best sales book of the year' - strategy+business magazine That gap between your company's sales efforts and strategy? It's real-and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book. In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution. With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm's unique goals, not a generic selling formula.Cespedes shows how sales efforts affect all elements of value creation in a business, whether you're a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm's customer management activities and so improve selling and strategy.
- Other categories, genre or collection: Management & Management Techniques, Business Strategy, Sales & Marketing Management
- Download servers: Mediafire, 4Shared, BitShare, FreakShare, ExtraTorrent, Volafile, MEGA, FileNurse, Microsoft OneDrive. Compressed in RAR, TGZ, ZIP, AZW, AZW3, TBZ2, GZ
- Format: Hardback
- Approximate value: 33.48 USD
- Dimensions: 156x235x30.48mm
- Weight: 567g
- Printed by: Not Available
- Published in: Boston, United States
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