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Leading Digital: Turning Technology Into Business Transformation [Audiobook] download free by George Westerman

Leading Digital: Turning Technology Into Business Transformation Audiobook download free by George Westerman
  • Listen audiobook: Leading Digital: Turning Technology Into Business Transformation
  • Author: George Westerman
  • Release date: 2014/5/20
  • Publisher: HARVARD BUSINESS REVIEW PRESS
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781625272478
  • Rating: 9.07 of 10
  • Votes: 103
  • Review by: Kadence Borders
  • Review rating: 7.65 of 10
  • Review Date: 2018/9/17
  • Duration: 3H15M54S in 256 kbps (51.2 MB)
  • Date of creation of the audiobook: 2018-08-11
  • You can listen to this audiobook in formats: Musepack, Shorten, MPEG4, WAV, WMA Lossless, FLAC, WMA, MP3 (compression 7-ZIP, RAR, ZIP, RZ, TAR.GZ)
  • Total pages original book: 256
  • Includes a PDF summary of 28 pages
  • Duration of the summary (audio): 20M24S (5.6 MB)
  • Description or summary of the audiobook: Become a Digital Master-No Matter What Business You're In If you think the phrase 'going digital' is only relevant for industries like tech, media, and entertainment-think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it-including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries-from finance to manufacturing to pharmaceuticals-are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master.It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: How to engage better with your customers How to digitally enhance operations How to create a digital vision How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
  • Other categories, genre or collection: Business & Management, Management & Management Techniques, Business Strategy, Knowledge Management
  • Download servers: FreakShare, Uploaded, IsoHunt, Torrent, MEGA, Sync.com, Dropbox. Compressed in 7-ZIP, RAR, ZIP, RZ, TAR.GZ
  • Format: Hardback
  • Approximate value: 32.46 USD
  • Dimensions: 156x235x28mm
  • Weight: 525g
  • Printed by: Not Available
  • Published in: United States

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Categories: Business, Finance and Law, 2014, English
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