Social Marketing: Changing Behaviors for Good [Audiobook] download free by Nancy R. Lee
- Listen audiobook: Social Marketing: Changing Behaviors for Good
- Author: Nancy R. Lee
- Release date: 2015/11/15
- Publisher: SAGE PUBLICATIONS INC
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9781452292144
- Rating: 7.88 of 10
- Votes: 491
- Review by: Everlee Chavez
- Review rating: 8.74 of 10
- Review Date: 2018/11/12
- Duration: 7H23M46S in 256 kbps (116.8 MB)
- Date of creation of the audiobook: 2018-08-06
- You can listen to this audiobook in formats: WAV, MPEG-4 SLS, FLAC, MPEG4, WMA, MP3 (compression RAR, ZIP, TGZ, LZMA, 7-ZIP, ACE, CBR)
- Total pages original book: 584
- Includes a PDF summary of 56 pages
- Duration of the summary (audio): 41M45S (11.2 MB)
- Description or summary of the audiobook: Nancy R Lee and Philip Kotler (who coined the term 'social marketing' in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles are successfully applied to campaigns to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains over 25 new cases highlighting the 10-step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.
- Other categories, genre or collection: Sales & Marketing
- Download servers: WeTransfer, EliteTorrent, Hotfile, MEGA, Dropbox, FileServe, Google Drive, FreakShare, ZeoSpace, Microsoft OneDrive. Compressed in RAR, ZIP, TGZ, LZMA, 7-ZIP, ACE, CBR
- Format: Paperback
- Approximate value: 100.31 USD
- Dimensions: 187x231x22.86mm
- Weight: 870g
- Printed by: Not Available
- Published in: Thousand Oaks, United States
Vote:
