Play Bigger: How Rebels and Innovators Create new Categories and Dominate Markets [Audiobook] download free by Al Ramadan
- Listen audiobook: Play Bigger: How Rebels and Innovators Create new Categories and Dominate Markets
- Author: Al Ramadan
- Release date: 2016/5/1
- Publisher: LITTLE, BROWN BOOK GROUP
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780349411361
- Rating: 8.19 of 10
- Votes: 93
- Review by: Juliana Jorgenson
- Review rating: 7.28 of 10
- Review Date: 2018/9/21
- Duration: 3H27M13S in 256 kbps (54.4 MB)
- Date of creation of the audiobook: 2018-09-30
- You can listen to this audiobook in formats: FLAC, MPEG4, WMA, WavPack, MP4, MP3, MPC, WAV (compression ZIP, ARC, TAR.Z, AZW4, RAR)
- Total pages original book: 272
- Includes a PDF summary of 23 pages
- Duration of the summary (audio): 17M7S (4.6 MB)
- Description or summary of the audiobook: In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones.The category is the new strategy.The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.
- Other categories, genre or collection: Business Innovation, Business Strategy
- Download servers: 4Shared, FileServe, Torrent, The Pirate Bay, FreakShare. Compressed in ZIP, ARC, TAR.Z, AZW4, RAR
- Format: Paperback
- Approximate value: 15.97 USD
- Dimensions: 157x234x21mm
- Weight: 356g
- Printed by: PIATKUS BOOKS
- Published in: London, United Kingdom
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