Digital Marketing Strategy: An Integrated Approach to Online Marketing [Audiobook] download free by Simon Kingsnorth
- Listen audiobook: Digital Marketing Strategy: An Integrated Approach to Online Marketing
- Author: Simon Kingsnorth
- Release date: 2016/6/24
- Publisher: KOGAN PAGE LTD
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780749474706
- Rating: 7.93 of 10
- Votes: 665
- Review by: Augustine Elston
- Review rating: 9.25 of 10
- Review Date: 2018/9/1
- Duration: 4H21M52S in 256 kbps (68.8 MB)
- Date of creation of the audiobook: 2018-07-17
- You can listen to this audiobook in formats: MP3, MPEG4, WAV, Shorten, WMA, FLAC (compression ZIP, CBC, RAR, AZW4)
- Total pages original book: 344
- Includes a PDF summary of 36 pages
- Duration of the summary (audio): 25M29S (7.2 MB)
- Description or summary of the audiobook: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
- Other categories, genre or collection: Business Strategy, Sales & Marketing, E-commerce: Business Aspects
- Download servers: Uploaded, Google Drive, Demonoid, FreakShare, SendSpace, Microsoft OneDrive, 4Shared, BitShare, Teamplace. Compressed in ZIP, CBC, RAR, AZW4
- Format: Paperback
- Approximate value: 42.95 USD
- Dimensions: 155x235x20mm
- Weight: 525g
- Printed by: Not Available
- Published in: London, United Kingdom
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