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Marketing Research: Asia-Pacific Edition [Audiobook] download free by Hume Winzar

Marketing Research: Asia-Pacific Edition Audiobook download free by Hume Winzar
  • Listen audiobook: Marketing Research: Asia-Pacific Edition
  • Author: Hume Winzar
  • Release date: 2016/6/25
  • Publisher: CENGAGE LEARNING AUSTRALIA
  • Language: English
  • Genre or Collection: Teaching Resources and Education
  • ISBN: 9780170369824
  • Rating: 8.24 of 10
  • Votes: 108
  • Review by: Alina Hampton
  • Review rating: 7.34 of 10
  • Review Date: 2018/9/22
  • Duration: 8H23M31S in 256 kbps (131.2 MB)
  • Date of creation of the audiobook: 2018-08-11
  • You can listen to this audiobook in formats: WAV, WMA, FLAC, AU, MP3, WMA Lossless, MPEG4 (compression JAR, RAR, LZ, CBC, ZIP)
  • Total pages original book: 656
  • Includes a PDF summary of 64 pages
  • Duration of the summary (audio): 45M52S (12.8 MB)
  • Description or summary of the audiobook: Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.
  • Other categories, genre or collection: Market Research, Sales & Marketing, Teaching Skills & Techniques, Sales & Marketing Management
  • Download servers: Degoo, MEGA, Hotfile, Koofr, Dropbox, Uploaded, Microsoft OneDrive, Mediafire. Compressed in JAR, RAR, LZ, CBC, ZIP
  • Format: Paperback
  • Approximate value: 136.51 USD
  • Dimensions: 217x254x21mm
  • Weight: 1,150g
  • Printed by: Not Available
  • Published in: South Melbourne, Australia

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Categories: Teaching Resources and Education, 2016, English
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Publishers
PEARSON EDUCATION (US) JOHN WILEY & SONS AUSTRALIA LTD SKYHORSE PUBLISHING REDLEAF PRESS YALE UNIVERSITY PRESS HARPERCOLLINS PUBLISHERS
Genres
Teaching Resources and Education Business, Finance and Law
Languages
English French Spanish Polish Not Available
Years
1994 2015 2002 2007 1989 2009 1988 2006 2018 1998